In the movie “Mean Girls” starring Lindsay Lohan and Rachel McAdams the main character Cady talks about something called “word vomit”. That’s when you start saying things that you really don’t need to be saying but you can’t help it.
So what on earth does that have to do with your home based business? Well I believe that when almost all new home based business owners are talking to people about their business, they have a severe case of “word vomit”.
It’s really not your fault, you actually think you’re doing the right thing. After all, if someone wants to know about your home based business you should give them as much information as possible right? Wrong.
When talking to someone about your home based business opportunity, less is always, always, always more. This is not to say that you should keep important information a secret or act like you’re ashamed of your business. Does a prospect need to know the type of business you’re in? Yes. Do they need to know what they’ll be doing if they become involved? Yes. Do they need to know how much money they make on their 3rd level? NO!
I know that it’s super easy to get excited about your new business but don’t say too much and risk overwhelming a prospect.
Try to answer only the questions that you are asked in an honest and professional way without giving people too many details that they don’t need.
This is especially true when it comes to internet marketing. I can’t tell you how many times I see people advertising their home based business and giving way too many details. Think about the way big fortune 500 companies advertise. They talk about their product, service, store whatever and then stop. They don’t tell you the starting salary for their employees, the directions to get to their nearest location and the name of the college their CEO when to school. It’s just too much information!
Are you starting to see what I’m saying? Less really is more when it comes to your home based business! So the next time you’re talking to someone about your business remember to:
- Answer the questions they ask you honestly and then stop
- Don’t get bogged down in the little details
- Don’t assume prospects want to know something wait for them to ask
Follow these tips and avoid the “word vomit” that can kill your business.
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