Just about everyone has played Monopoly at one time or another. When it comes to your network marketing business’ internet marketing strategy, it’s a lot like a giant Monopoly board. If you know how to play the game, you will do very well. But if you don’t, you just might miss out on a lot of money.
Everybody knows that in the game of Monopoly you can’t start to really build on your property until you have all of the same color. If you own Boardwalk and Park Place, you’ll make a lot of money, but if you only own Park Place, you won’t make as much. So what does that have to do with your network marketing business?
Well, when you are deciding on the name of your website and you’re trying to brand yourself on the internet, you want to make sure that you are using something that you can “monopolize”. That doesn’t mean that you have to be 100% totally innovative, it just means that you need to find a name and a niche that you can make your own.
Say that you want the domain name HomeBasedBusiness.com (just as an example because that domain has been taken since 1998) you would then want to find every place possible for you to use Home Based Business on the internet. You want to name your Youtube channel youtube.com/homebasedbusiness. You want your Twitter name to be HomeBasedBusiness. You want your blog to be homebasedbusiness.blogspot.com. You get the idea!
Just remember, whatever you go with, you need to brand yourself with it as much as humanly possible. You want to make sure that whenever people type in home based business into their search bar, they get you and not someone else. By picking a name and niche that can be almost totally yours, you will be able to dominate and brand yourself in a much more effective way.
When you are buying a new domain name or when you are thinking of the name of a new product promote, you need to think about all the different ways that you can use that name on the internet. Just the .com site by itself isn’t enough anymore. With so many social networking sites out there and keywords playing such a big part in your success on the internet, you can’t afford to just have a great domain name. You need to brand yourself completely on the internet.
Building a successful network marketing business online is just like a game of Monopoly and when you have all the right pieces in place, you can’t lose!
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To your continued success,