MLM And The 7 Lies We Tell Ourselves
Home based business owners have a horrible habit of lying to ourselves about our business. In this article, I’ll go over the little lies we all tell ourselves and how to get real and start seeing more success.
Marketing Lie #1: My product/business pretty much sells itself
There isn’t a product or a business out there that is good enough to sell itself without any marketing. Let’s be real, some MLM products are just plain stupid, some are OK and some are great and guess what: you can get rich marketing any one of them!
Your product can be the greatest in all of MLM but if you’re not working for it, it won’t work for you. Period!
The same can be said for your home based business opportunity. Just because you think it’s the greatest way to make money from home out there, doesn’t mean people are going to be banging down your door begging to sign up. No matter how great your business is, it’s going to take some effort on your part.
Marketing Lie #2: So and So probably doesn’t work that much
If you’re making money in a network marketing business, you are going to be working hard! People tend to look at the top earners in their companies and for some strange reason believe that they don’t work that hard or they “just got lucky.”
They didn’t just get lucky, they set business and financial goals and worked hard to get there. No matter what they say. Success in this industry never comes without work. Look at the top earners in your company as examples of what can happen when you work hard, set a goal and stop thinking they just got a lucky break.
Marketing Lie #3: I don’t have to improve myself
Everyone needs to do little things every month, every week and every day to improve themselves. Nobody is excluded from this. I’m not saying there is anything wrong with you, but there is always room for improvement. If you’re not working on yourself, your MLM business isn’t going to grow. At least not at the rate you want it to.
Marketing Lie #4: People won’t say “no” to me
Let me be blunt. You’re going to hear “no” a lot! Hearing the word no doesn’t mean that your business isn’t good or your product stinks. It just means that the person you’re talking to isn’t interested. Anyone who has had any kind of success in a home-based business has heard the word no multiple times. Get use to it, embrace it even. It has nothing to do with you it’s just the nature of the beast.
Marketing Lie #5: I’ll be quitting my job next month
There is no such thing as overnight success. I’m not saying that you can’t speed the process along. But the fact of the matter is, that it’s going to take a while to see huge success. So don’t go telling your co-workers, your spouse and especially your boss that you’ll be leaving before you’ve even got your first check. It’s just best for everyone.
It’s awesome to shoot for greatness. Just don’t make your goals so high that when you don’t meet them you get discouraged and want to quit.
Marketing Lie #6: My business will build itself
This is a lot like the first lie but it’s worth saying again. NO business will 100% build itself. Sure there are ways you can automate your business and take a bit off your shoulders but it IS going to require some work on your part. Don’t let anyone tell you different.
Marketing Lie #7: My business doesn’t need and structure
Just because your home based business isn’t a job, doesn’t mean it doesn’t need structure. You can’t go weeks or even days upon days without working your MLM business and you can’t work 30 hours one week and 3 the next.
Your home based business needs some sort of structure if it’s really going to work for you. Of course, the beauty of working from home is you can fit that schedule around your life and the life of your family. Just don’t get too loosey-goosey with it.
Stop lying to yourself and start getting real. I promise that when you do your MLM business will be much better for it.
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